European fintech revenue
You've built a fintech that works. Now Europe is calling.
We help Series A/B/C funded B2B fintech companies build their European revenue operation from scratch - specializing in payments, infrastructure and finance operations.
Who we are
European fintech is a different game. We've already learned the lessons - so you don't have to.
Landfall is a revenue leadership practice built specifically for fintech companies entering Europe. We've sat in the operator's seat - building a fintech's European arm from $0 to $20M ARR - and we bring that hands-on experience to every engagement.
We specialise in payments, infrastructure and finance operations: the categories where regulatory timelines shape sales cycles, partner choices make or break GTM, and the wrong country sequencing can cost a year.
$0 → $20M
Proven experience: from scratch to $20M in ARR built for a fintech's European arm - by us, hands-on.
AI augmented
We put the saleshuman at center, with proven AI workflows augmenting to accelerate efficiency and growth.
0 blind spots
Regulatory fluency built in. No expensive licensing or compliance surprises.
The framework
The Landfall Framework - five phases.
A sequenced path from regulatory beachhead to a European revenue engine that runs without you. Phases overlap where it makes sense - every step ends with a deliverable your team can execute against.
- 01
Market & Regulatory Foundation
Weeks 1–6Before a single sales conversation happens, the groundwork determines everything. The right country, the right ICP, the right regulatory status: these decisions made early save months of wasted motion later.
- ICP definition and validation for the European B2B context
- Competitive landscape mapping
- Country-by-country procurement appetite assessment
- Localisation audit of messaging and pricing
- European market entry sequencing
- Regulatory beachhead strategy (eg. FCA / DNB / LB)
- Licensing and authorisation readiness audit
Deliverable: A go/no-go market entry plan with country sequencing and regulatory readiness roadmap.
- 02
Revenue Architecture
Weeks 4–10, overlappingThe revenue operating model is the backbone of everything that follows. Built right and AI-augmented from day one, it gives your team a system that scales with them rather than one they'll outgrow.
- Sales process design for European multi-stakeholder B2B cycles
- Europe-specific AI workflow implementation (pipeline intelligence, deal coaching, multilingual outreach)
- Pipeline model and KPI framework (leading and lagging indicators)
- Partnership-led GTM design alongside direct sales
- Regulatory milestones embedded as pipeline gates (FCA, PSD2/PSD3, MiCA)
Deliverable: A revenue operating model the team will actually run on, AI-augmented from the start.
- 03
Territory & Commercial Model
Weeks 6–12Knowing who to sell to is only half the equation. Knowing where to find them, in what order, and through which partners determines how fast you reach revenue. This phase turns market knowledge into a commercial structure ready for headcount.
- Territory design and regional ICP mapping
- AI-assisted account scoring and market signal monitoring
- Quota construction
- Compensation plan design compliant with local employment norms and legislation
- Channel and partner strategy
Deliverable: A commercial model ready for headcount, backed by an AI-driven targeting layer.
- 04
Team Build
Weeks 10–20The right people in the right roles, hired and onboarded with a clear playbook, is what turns a revenue model into a revenue machine. This phase ensures your European hires land running, and that HQ knows how to support them.
- Role profiles and hiring frameworks
- Interview scorecards and selection process design
- Onboarding plans and ramp expectations
- First 90-day playbooks for new hires
- HQ stakeholder alignment and reporting structure design
- Autonomy and escalation framework for cross-Atlantic teams
Deliverable: A repeatable hiring engine and a team in seat.
- 05
Scale & Optimisation
Month 6 onwardsWith the engine running, the work shifts to performance, iteration, and expansion. This phase turns early wins into a compounding revenue operation, and prepares the business for permanent leadership on the ground.
- KPI review and pipeline health cadence
- Team performance management and coaching frameworks
- ICP and territory iteration based on live data
- Account expansion strategy
- AI workflow refinement as usage data matures
- Preparation for permanent VP Europe or CRO hire
Deliverable: A self-sustaining European revenue operation with a clear path to permanent leadership.
How to engage
Three ways to start. Many ways to scale.
Most clients begin with a Diagnostic Sprint and continue into the full programme. Or take us on as a retained fractional CRO from day one. Advisory hours are available for teams already in motion.
Phases 1 & 2
A focused project to validate whether - and how - Europe is your next revenue chapter. You walk away with a market entry plan, regulatory readiness roadmap, and revenue operating model.
Best for teams pressure-testing the European thesis before committing.
Phases 1 → 5
Retained fractional CRO across all five phases. From regulatory beachhead through team build and into ongoing optimisation - until your engine runs without us.
Best for teams committed to building a permanent European revenue arm.
Ongoing hours
Ongoing monthly hours for a team already in motion. Sounding board on hires, deals, partner choices, and regulatory sequencing - without a full engagement.
Best for teams with European momentum who want senior fintech GTM input on tap.
Need something different? A single-phase deep dive, a board-level GTM review, or fractional leadership while you hire? Tell us what you need.
For clarity
What Landfall is not.
We're upfront about scope. If any of the below is what you need, we'll happily point you to partners who do it well.
Not a sales outsourcing firm
We don't carry your bag. We design the system your team will run.
Not recruiters
We define the roles, scorecards and ramp - you (or your search partner) hire the people.
Not a generalist
We're European fintech GTM specialists.
Not a compliance consultancy
Our regulatory fluency removes blockers in your GTM - it doesn't replace your legal counsel.
Start here
Tell us about your European ambitions.
A short note is enough. We'll come back within one business day with a few thoughts and a proposed time to talk.
- Best fit
- Series A/B/C - payments or B2B financial infrastructure